Our Story

[ Our philosophy ]
Shaded is honest luxury that embraces human­i­ty with craftsmanship. Designed for nomadic souls with a deep yearning for adventure and expression.

Shaded's Origins

In the depths of Penzance, a quirky fishing town, is a brand built on originality and the aspiration to stand out. Founded and designed by Flo, ethically handcrafted by artisans around the world and hand finished in her studio in Cornwall, each piece is made using natural, recyclable and sustainable materials.

Designed to combat Fast Fashion

Overproduction in fashion is one of the world’s biggest environmental threats. We only create up to a maximum of 10 of each design at any one time. This way, quantity never out weighs demand. Some pieces are only available from our pre-order system, which  allows us to anticipate demand levels, so that we only create what has been sold. Meaning no over production and minimal waste.

This also awards each piece exclusivity, there may only ever be a few made and that’s alright with us.

Store locations

Or visit our flagship store to try on for yourself and meet the designer, Flo.

Flagship Store

61-62 Chapel Street, Penzance

Stocked in

Wolf & Badger, Berwick Street, London

Ethically Made

100% fair standard of production

30-Day Returns

Complimentary exchange & full refund

Natural Fibres

Biodegradable & Planet Friendly

Join The Club

For 10% off your order