Where the Wildflowers Grow
Slow afternoons, open meadows and timeless countryside style
Inspired by winding country lanes, wild hedgerows and the untamed beauty of an English summer.
Introducing our SS26 Straw Range, An English Summer, Kept Forever. It's soft, cinematic, and nostalgic, like discovering an old English summer diary.
The Willowmere Natural Straw Fedora Hat, in a natural bronzed weave is handcrafted in a lightweight, breathable natural weave and subtly floppy. The design is inspired by graceful willow trees beside the “mere” (an old English word for lake). Elegant, airy, and romantic.
Our straws also feature hat loops for adding your Shaded jewellery.
This particular hat is plain, featuring only our Shaded Monogram Pin Charm.
Each hat is unisex and is fully adjustable for sizing between 53cm and 57cm, using a discreet velcro fastening tucked under the inner band.
SHOP THE COLLECTION
WOOL HATS
STRAW HATS
JEWELLERY
OUTERWEAR
Reviews by you.
Reviews by you.
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![Lady wears fedora hat outside Sydney opera house]()
“I absolutely love this hat. I wear it most days and it’s fantastically shady for the hot Sydney summer sun. Thanks so much Flo!”
★ ★ ★ ★ ★
Jillian K
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![Brown wide-brimmed hat with tan band on a stand against a warm yellow background.]()
"The most amazing quality and design! I am so happy with my beautiful hat which I know will be part of my wardrobe and outfits for years to come! STUNNING!!"
★ ★ ★ ★ ★
Toyah F
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![A woman with blonde curly hair, wearing a large brown hat, black-framed glasses, and red lipstick.]()
"Such a talented lady. This is the only place I now buy my hats from. Well made by hand and super customer service. A gem of an independent business."
★ ★ ★ ★ ★
Stacey T
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![A couple dressed in wedding attire embracing outdoors, with the bride wearing a white dress and a wide-brimmed hat, and the groom in a dark suit, holding a bouquet of flowers.]()
"My daughter wore this to her wedding and WOW she looked incredible, Fantastic service, quick delivery cannot recommend highly enough Thankyou so much x"
★ ★ ★ ★ ★
Rachel L
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![Woman with long blonde hair wearing a stylish hat with a colorful painted band, standing in front of a stone wall.]()
"I purchased this unique and special Hat a few weeks ago. The colours, the details, can’t stop looking at it 💖.I‘m so happy with it. Thanks Flo, you‘re amazing."
★ ★ ★ ★ ★
Marion B
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![A cowboy hat with a painted design and a tag that says "Shaded The Label" resting on a matching painted baseball cap. The background has a brown shopping bag or pillow with "Shaded The Label" embroidered on it.]()
"Five star customer service and handmade products as always. I have never been disappointed with the care given towards her customers or products made."
★ ★ ★ ★ ★
Stacey T
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![A pair of silver earrings shaped like scorpions, featuring detailed claws and segmented bodies, hanging from small hooks.]()
"Gorgeous earrings!"
★ ★ ★ ★ ★
Layla H
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"I absolutely love my new Boater Hat, easy to adjust to fit, not too heavy for use in the summer. Very fast delivery, will buy from Shaded The Label again."
★ ★ ★ ★ ★
Corinna S
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![A cactus wearing a black straw cowboy hat with a wide brim.]()
"What a cool hat! Lost my real Stetson I picked up in the States years back and subsequent hats have never quite cut it. At last the holy grail of hattery. I could look Lemmy in the eye!"
★ ★ ★ ★ ★
Mr Mark M
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![Person with long curly blonde hair wearing a large black straw cowboy hat, camo jacket with pink hood, standing on a grassy area near a body of water, with hazy hills in the background on a cloudy day.]()
"Five star quality. Service and delivery. Handmade to perfection."
★ ★ ★ ★ ★
Stacey T
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![Woman in a large straw sun hat, beige dress, and gold jewelry, standing outdoors near the water with rocky cliffs in the background.]()
"Beautiful hat- highly recommended"
★ ★ ★ ★ ★
Margaret C
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"Gorgeous items and I could not be happier. Also Flo is one of the sweetest humans, making these beautiful hats with so much love. Very friendly and attentive seller. Can’t wait to buy my next hat! They are worth every penny ❤️❤️"
★ ★ ★ ★ ★
Danielle B
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![A weathered, distressed fedora with blue and brown patterns on display, resting on a tall white ceramic vase against a neutral background, surrounded by other decorative ceramic vases.]()
Beautiful hat; funkiness atop an elegant foundation. Great sun shading and fits my small head great. Strangers keep saying, "Can I have your hat?" To which I reply, "No Way!"
★ ★ ★ ★ ★
Amy W
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![Black felt hat with a feather band on display, outdoors with blurred green foliage in the background.]()
"This is the 2nd hat I have purchased from this independent business. First class customer service. First class workmanship."
★ ★ ★ ★ ★
Stacey T
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![Woman wearing a black hat with decorative band, blue knit top, silver earrings, and a chain necklace. Close-up portrait.]()
“I love my hat! Just what I wanted and when I searched there it was waiting for me in Cornwall!"
★ ★ ★ ★ ★
Fenella S
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![Red wide-brimmed fedora hat on a stand against a beige background.]()
"I loved this hat so much. I purchased another in a different colour. Excellent customer service. Worth every hard earned penny to spend on this luxury"
★ ★ ★ ★ ★
Stacey T
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![Man wearing black cowboy hat and brown fringe jacket leaning against a tree in a desert setting.]()
"Excellent service and a wonderful fedora. Would recommend highly."
★ ★ ★ ★ ★
David H
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![A wooden chair draped with a folded dark blue blanket.]()
"Such a beautiful wrap/scarf. Gorgeous material. Soft and plush. Arrived quick."
★ ★ ★ ★ ★
Catherine E
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![Beige felt hat with decorative band]()
"I love it! Can’t wait to wear it."
★ ★ ★ ★ ★
Pauline V
FOLLOW US AND JOIN IN THE SHADED GANG!
We can’t wait to have you.
