About Us

Hello and welcome to Shaded. Shaded is honest luxury that embraces human­i­ty with craftsmanship. Its roots are connected with the earth, providing shelter and relief from the rays - designed for nomadic souls with a deep yearning for adventure.
Founded and designed by Flo, ethically handcrafted by artisans around the world and hand finished in her studio in Cornwall, each piece is made using only natural, recyclable and sustainable materials.
Overproduction in fashion is one of the world’s biggest environmental threats. Our pre-order system allows us to anticipate demand levels, so that we only create what has been sold. Meaning no over production and minimal waste.
This also awards each piece exclusivity, there may only ever be a few made and that’s alright with us.
Thank you so much for choosing Shaded, we promise to be your trusty wardrobe staple for life.
Founder and Designer, Flo, is wearing the Kynance Wool Fedora in Black.